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Social Media Management & Web Development

BRIEF

American Indoor Karting is a state-of-the-art American and European racing track which allows drivers to experience the thrill of speed racing at Virginia Beach, USA. Their main objectives were to generate quality leads and to increase sales using Digital Marketing using a targeted approach while trying to establish a learning base to identify audiences, their requirements and to generate sales.

SOLUTION

AIK’s Marketing Campaign was generically made, with a lack of targeting or segmentation. Brand Stallion not only provided AIK with the knowledge of the segments that needed to be targeted (such as the visitors usually came in groups of 5 or more, ages 16 to 26), but also created a campaign which lead to generating quality leads and interactions with the audiences. Our AdWords campaign helped in lead conversions and on the social front Brand Stallion used AIK‚Äôs Facebook page to build their Brand Image and Essence.

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